Social Media Plan

What should you include in your plan? The following will help: 

• Short “impact stories” about children your program helps
• Quotes from teachers or parents
• Mini-documentaries (YouTube) showing the educational projects
• Visiting schools (if applicable)
• How funds are used
• FAQ videos (“Where does the money go?”)
• “Did you know?” facts about global education
• Literacy tips
• Brain-development facts
• “What a purchase from our store can do” posts
• History of education, global learning challenges
• Showcase specific items
• “Buy this → Educate a child today” format
• Customer testimonials (even if you have to make them up at this time - or use reviews from aliexpress)
• Product + impact combined in a single post
• Polls (“Which design should donate next?”)
• Questions (“How has education changed your life?”)
• Share user-generated content (customers wearing/using products)
• Inspirational quotes
• “Message of the day”
• Stories of famous thinkers overcoming obstacles
• Success stories from around the world
• Peace, kindness, generosity themes
• Volunteer highlights
• “Why we started this charity” story
• Q&A sessions (especially on IG Live and YT Live)

Example of a posting schedule: 

Monday

• IG/FB: Inspirational post
• IG Stories: Behind-the-scenes
• YT Short: Mission reminder clip

Tuesday

• IG Reel: Impact story
• FB post: Donate → See impact story
• IG Stories: Poll

Wednesday

• IG/FB Carousel: Educational content
• YT: Long-form educational video (biweekly)

Thursday

• IG Stories: New product or donation update
• IG Reel or YT Short: Quick facts about global education

Friday

• IG/FB: Product showcase (soft awareness)
• Story: Q&A
• FB: A heartfelt story

Weekend (Saturday/Sunday)

• IG Reels: Fun meme or emotional storytelling
• FB: Community shout-out
• YT Short: Kids’ education fact
• IG Stories: This week’s impact summary